Seung Yong Chung is a name that has gained public interest largely due to his former marriage to actress Diane Farr, but his story is much more than that. A successful entrepreneur and marketing executive, Chung has built an impressive career in the branding and entertainment space, co-founding one of Los Angeles’ most culturally influential agencies. Despite his low-key public presence, his professional achievements, family life, and personal journey are worth a closer look.
In this article, we dive deep into who Seung Yong Chung is—his upbringing, education, career accomplishments, relationship with Diane Farr, and the life he leads today. Whether you’re curious about his business success or want to learn more about the man behind the headlines, this comprehensive profile covers it all.
Quick Bio Information
Full Name: Seung Yong Chung
Year of Birth: 1970
Age (as of 2025): 55 years old
Place of Birth: Seoul, South Korea
Nationality: South Korean-American
Current Residence: Los Angeles, California, USA
Profession: Businessman, Marketing Executive, CEO
Known For: Co-founder of Cashmere Agency, Diane Farr’s ex-husband
Marital Status: Divorced
Children: Three (Beckett, Sawyer, and Coco)
Early Life And Family Background
Seung Yong Chung was born in 1970 in Seoul, South Korea. When he was just two years old, his family relocated to the United States, setting the stage for a life that would blend Eastern heritage with Western opportunity. His father, Young Ja Chung, was an influential businessman and the president of Intraco Korea, a successful import-export company. His mother, Tae Wha, worked as a nurse at George Washington University Hospital in Washington, D.C.
This family dynamic gave Seung a unique cultural foundation rooted in hard work, tradition, and ambition. With one foot in Korean heritage and another in American culture, Chung grew up navigating multiple worlds—something that would later inform his career in multicultural marketing and global branding.
Education And Academic Foundations
Education played a significant role in shaping Seung Yong Chung’s trajectory. He attended Virginia Polytechnic Institute and State University, better known as Virginia Tech, where he studied at the Pamplin College of Business. He graduated in 1992 with a Bachelor of Science degree in Finance, laying the groundwork for his future business ventures.
Seeking further academic growth, he enrolled at George Washington University the following year. There, he earned a Master of Science degree in Information Systems in 1995. This combination of finance and technology education gave him a dual-edge skill set—financial acuity blended with tech-savvy thinking—which would later serve him well in the fast-evolving world of digital marketing and business innovation.
Career Beginnings And Professional Growth
After completing his education, Seung Yong Chung began carving out a career in business and marketing. In the early stages of his career, he held roles in consulting and corporate strategy, developing a reputation for identifying market gaps and trend opportunities. These foundational years helped him hone his skills in brand communication, consumer insight, and campaign execution.
But Chung was never one to stay within the boundaries of traditional corporate life. His natural entrepreneurial spirit and multicultural background led him toward creating something of his own—something that would merge his business skills with his passion for culture and creativity.
Building Cashmere Agency: Vision And Leadership
In 2003, Seung Yong Chung co-founded Cashmere Agency alongside longtime collaborator Ted Chung. Based in Los Angeles, the agency was designed to help brands authentically connect with multicultural audiences—particularly the diverse voices shaping trends in music, fashion, entertainment, and social media.
Under Chung’s leadership as CEO, Cashmere Agency grew into one of the most respected names in culturally driven marketing. The firm has worked with some of the world’s biggest brands and entertainment studios, delivering campaigns that resonate deeply with Gen Z and millennial consumers. Their focus isn’t just on visibility—it’s on cultural relevance.
Cashmere’s success hasn’t gone unnoticed. In 2019, the agency was named Multicultural Agency of the Year by AdAge, and it has also earned multiple honors at the Cannes Lions Creative Awards. These accolades reflect Chung’s vision: a forward-thinking approach to marketing that isn’t afraid to push boundaries while staying rooted in authentic storytelling.
Net Worth And Business Achievements
As of 2025, Seung Yong Chung’s net worth is estimated to be between $19.8 million and $20.3 million, according to multiple business profile sources. The bulk of his wealth comes from his executive leadership and ownership stake in Cashmere Agency. The agency’s continued growth, its award-winning campaigns, and its partnership with high-profile clients have all contributed to Chung’s financial standing.
However, beyond numbers, Chung’s business success is measured by impact. His work has shaped how brands connect with underrepresented voices and diverse consumer segments—an area of increasing importance in today’s global marketing landscape.
Marriage To Diane Farr: A Love Story With Cultural Layers
Seung Yong Chung met actress and writer Diane Farr in the early 2000s. Farr is best known for her roles in Numb3rs, Rescue Me, and The Good Doctor. The two got engaged on October 29, 2005, and married the following year on June 26, 2006, in a picturesque ceremony at Rainbow Tarns in Mammoth Lakes, California.
But their relationship wasn’t without its challenges. In a 2015 episode of Oprah: Where Are They Now, Diane Farr spoke candidly about the cultural hurdles they faced. She revealed that Seung’s parents initially resisted the relationship due to fears that their Korean traditions would be lost if he married outside of their ethnicity.
Despite this, Chung and Farr moved forward with love and understanding at the center of their union. Their story became a meaningful example of cross-cultural relationships in a modern world.
Family Life And Parenthood
Seung Yong Chung and Diane Farr’s marriage brought them more than companionship—it brought them a family. In 2007, they welcomed their first child, Beckett Mancuso Chung. Just nine months later, Diane became pregnant again—this time with twin daughters, Sawyer Lucia Chung and Coco Trinity Chung.
Farr once described this parenting journey as both intense and rewarding, noting that she had three children in just over a year. For Chung, the transition into fatherhood added another layer of meaning to his already full life. He has largely kept his role as a father private, choosing to raise his children away from the media spotlight—a decision aligned with his low-key public persona.
Divorce And Life After The Split
After 14 years of marriage, Seung Yong Chung and Diane Farr quietly divorced in 2020. The couple has not made the reasons for their separation public, maintaining a level of privacy and mutual respect. While the end of their marriage marked a new chapter, both have continued their professional and parenting journeys separately and gracefully.
As of 2025, Chung has not made any public declarations about new relationships. His focus appears to remain on his business, family, and maintaining a private lifestyle that contrasts with the high visibility of his former spouse’s Hollywood career.
Personal Life And Public Image
Despite his connection to the entertainment industry, Seung Yong Chung has always maintained a remarkably private and grounded personal life. He avoids the spotlight, doesn’t actively participate in celebrity culture, and keeps his social media presence minimal or entirely absent.
In business circles, however, he is respected as a strategic thinker and a leader who understands the evolving nature of culture. His work at Cashmere Agency continues to be admired for its authenticity and forward-looking approach. Whether it’s mentoring younger marketers or driving new brand campaigns, Chung’s influence extends beyond titles and public fame.
Physical Appearance And Basic Details
Seung Yong Chung stands at approximately 6 feet 3 inches (191 cm) and weighs around 176 pounds (80 kg). He has black hair and brown eyes. While these details may seem minor, they are frequently searched, especially given his visibility during public events with Diane Farr in earlier years.
Final Thoughts
Seung Yong Chung may not be a household name, but his impact behind the scenes speaks volumes. As the co-founder and CEO of Cashmere Agency, he’s helped shape how brands communicate with the world, using culture as a lens rather than a backdrop. His life story, from Seoul to Los Angeles, from corporate roles to agency leadership, from private family life to public curiosity, reveals a man deeply committed to excellence, authenticity, and privacy.
While many came to know him as Diane Farr’s husband, Seung Yong Chung’s legacy stands firmly on its own. His work continues to influence modern marketing, and his story offers meaningful insight into the quiet strength it takes to succeed without seeking the spotlight.
FAQs About Seung Yong Chung
Who Is Seung Yong Chung?
Seung Yong Chung is a South Korean-American businessman and marketing executive best known as the co-founder and CEO of Cashmere Agency, as well as the ex-husband of actress Diane Farr.
What Does He Do For A Living?
He is a marketing executive and currently serves as CEO of Cashmere Agency, a Los Angeles-based creative marketing agency known for its multicultural campaigns and partnerships with major brands and entertainment properties.
How Old Is Seung Yong Chung?
He was born in 1970, making him 55 years old as of 2025.
Where Was Seung Yong Chung Born?
He was born in Seoul, South Korea, and moved to the United States with his family at the age of two.
Is Seung Yong Chung Still Married To Diane Farr?
No, Seung Yong Chung and Diane Farr divorced in 2020 after 14 years of marriage.
How Many Children Does He Have?
He has three children with Diane Farr: a son named Beckett and twin daughters named Sawyer and Coco.
What Is Seung Yong Chung’s Net Worth?
His estimated net worth is between $19.8 million and $20.3 million, earned primarily through his business and marketing career.
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